Mitchell Qian
Nike
Nike is reviving its "Winning" ethos this year, boldly championing the spirit of competition in sports—and there’s no shame on that.
Timed with the 2024 Paris Olympics, we’re leveraging the electrifying performances of athletes to bring the message "Winning is Everything" to life for consumers in the most visceral way.
This is a quick-strick, real-time campaign. We’ve formed a dedicated task force with the client, splitting into three teams to track Olympic developments daily. Whenever an athlete delivers an outstanding performance, we immediately create "Winning" themed such as videos, posters and copy—maximizing the Games’ momentum to amplify the brand’s message.
Zheng Qinwen - First Round
Zhang Jialang
Pan Zhanle
Quan Hongchan
Zheng Qinwen - Finals
Zheng Qinwen - Semi-Finals
Deng Lijuan
Yang Siqi
Chang Yuan
Huang Xuemei
OOH - Zheng Qinwen Finals 🏆
The process wasn’t easy, but the intensity of this collaboration made it unforgettable. We laughed, cried, roared with excitement, and shared in the heartbreaks—mirroring the athletes’ journeys.
It wasn’t just work; it was a uniquely emotional experience we’ll always remember.
Chief of Creative Officer - Matt Meszaros
Creative Director - Kenny Mar , Aier Xu , Jing Qiu , Gem Xu
Senior Art Director - Mitchell Qian
Art Director - Edmond , KeKe
Copywriter - PeiLIn Guo , Xiao Zhu , Miranda
Brand Director - Esther Choi , Xueer Ren
Account Manager - Schika , Wayne Zhang
Senior Account Executive - Victor
Project Manager - Yilia
Producer - Iris Li , Doreen , Claire Qin , Rony
Animation Designer - Loop , Jiahui
Planner - Alan , Danielle , Katie
Retouching - Victor Zhang , Changqin